Client
Rogue Matilda
Case Snapshot
Challenge
Improve conversion and user journey while preserving brand identity.
Solution
Shopify Theme Customisation
Outcomes
Improved UX clarity, storefront performance, and conversion flow.
Brand Overview
After years of frustration with unsupportive pumps, unprofessional trainers, and unflattering brogues, Katie Matilda Harland launched her brand Rogue Matilda to satisfy her own need for the perfect flat shoe.
What We Did
Key Features
The Boundless theme was used throughout, with a customised homepage, collection page and lookbook. Bright, quirky photography showcases the details on every pair of shoes and a high quality professional video helps provide the user with an alternative view of the product.
