Client
Lazy Oaf
Case Snapshot
Challenge
Improve conversion and user journey while preserving brand identity.
Solution
Bespoke Shopify Build
Outcomes
Improved UX clarity, storefront performance, and conversion flow.
Brand Overview
Lazy Oaf is an independent British fashion label based in the heart of , designing womenswear, menswear and accessories featuring bold colours, graphic prints and an abundance of imagination. Illustrator and designer Gemma Shiel is the creative mastermind behind Lazy Oaf, who has grown from humble beginnings operating from a stall in Spitalfields while hand printing t-shirts in her Dad’s garage, to a flagship boutique in ’s Soho, a hugely successful ecommerce store and over 250 global stockists.
Lazy Oaf
The Brief
Lazy Oaf’s store was on Magento but for a number of reasons the decision was made to move away from this platform and migrate to Shopify . There were increasing concerns over the security of Magento, and as a business that was increasing in size, Lazy Oaf had outgrown Magento. It needed something more robust, safe, and flexible.
Lazy Oaf then decided to work with Fobkisco - as the UK’s #1 Shopify agency, we were best placed to design and develop the site, as well as being experienced practitioners when it came to migrating clients from other platforms such as Magento with no fuss.
Our Approach
From a visual point of view, Lazy Oaf wanted a highly creative and animated site that was reflective of its brand: something that would really showcase the unique style that Lazy Oaf is synonymous with.
It was also imperative that the new store had the flexibility to easily add or remove features and content. This would allow the site itself to be as responsive as the business needed it to be when it came to sales, offers, new product lines and messaging.
What we did
Capturing Data
On the product page we installed our ‘’ app - this lets customers enter their email address into a field on a product page if their chosen item is out of stock. Customers automatically receive an email or text message to alert them when their item is available; Lazy Oaf can grow its email database of engaged customers, gain the ability to re-target and send further messages to them, and develop an understanding of which products are proving popular so they can manage inventory accordingly.
Converting Traffic
Sticky product descriptions and ‘add to cart’ areas let visitors scroll down the page and get a real feel for the products via the vivid imagery, without moving away from the purchasing area.
Fobkisco implemented a custom wishlist function so customers can quickly and easily create a list of their favourite products and share them with friends on or , using social media to organically increase the brand’s reach.
On the collection pages, sticky filters make it easy for visitors to amend their product selections without having to scroll back to the top of the collection page every time. A ‘quick add’ functionality also helps makes the journey to purchase easier, and ‘slider view’ product images help show off the products.
A full-screen zoom really shows off the beautiful imagery on this very visual store.
