Client
Absolute Collagen
Case Snapshot
Challenge
Work With Us To Grow Your Brand
Solution
Custom Shopify design, development, and implementation.
Outcomes
Improved UX clarity, storefront performance, and conversion flow.
The Brand
Absolute Collagen was founded in 2017 by entrepreneur Maxine Laceby, and its award-winning liquid collagen supplements have seen huge success in the UK and beyond.
In 2022 the brand was placed fourth on the list which features Britain’s fastest-growing private companies. It has also won numerous awards including GQ’s ‘Top 7 Best New Grooming Products in the World’ and ‘Best New Beauty Supplement’ at the CEW Awards.
The Challenge
“The goal was to increase conversion and improve the overall UX of the store.”
Support When It’s Needed Most
Optimised For Search
As well as the website itself, we also partnered with Absolute Collagen to improve their SEO performance. Following completion of an initial SEO audit, our focus was initially on resolving core SEO problems that we’d identified, and then delivering consistent SEO improvements to enhance organic search performance: in its simplest terms, we wanted more people to find and visit the site, and make purchases.
Results
3 months after we started working together, the results speak for themselves:
Organic sessions up 9%
Organic revenue up 39%
Organic transactions up 47%
Organic conversion rate up 35%
SEO Supplements
In addition to these results, we also saw a huge increase in the amount of keywords that Absolute Collagen was ranking for, showing that Google is seeing increased quality and relevancy in the website. This coincided with a gradual increase in overall organic visibility, meaning Absolute Collagen is gaining a higher impression share for collagen-related search queries. We’ve seen the brand rise through Google’s search results pages.
‘These are all indicators that Google is placing more trust in the website.’
Learn more about our work with Absolute Collagen and some other subscription-based endeavours in our webinar below, featuring Recharge and Relo: ‘7 Tips for Creating a 7 Figure Subscription Business’.
